Unlike organic SEO, the exposure boost is instant and so is the traffic boost that may come from it. PPC is great when a sales leads boost is needed quickly. A PPC campaign can be implemented in a matter of hours and can compete head to head with top search engine results immediately once the ads are live.
Big Advantages Of PPC
For PPC campaigns to be cost effective, extensive keyword research must be performed to locate the most relevant keywords at the lowest possible cost per click. The PPC space is very competitive and discovering keywords that competitors have missed can make all the difference.